Preview Mode Links will not work in preview mode

Innovation Answered


Dec 10, 2019

How should teams pursue business model innovation? Why should companies “professionalize” innovation? Alex Osterwalder, creator of the Business Model Canvas and co-founder of Strategyzer, explains. Osterwalder also shares insights from his recently published book, Testing Business Ideas. His next book, The Invincible Company, will be out in the spring of 2020.