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Innovation Answered

Oct 2, 2018

Millennials are murderers. At least according to the headlines, where the generation is blamed for killing all sorts of industries. But are millennials really killing established brands? Nondini Naqui, a millennial engagement consultant and former CEO of Society of Grownups, discusses how companies can connect with the age group. Innovation Leader's Kelsey Alpaio also explains how brands like Cadillac, L'Oreal, and Denny's are staying relevant with the kids.