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Innovation Answered

Mar 9, 2021

Dewayne Hankins, the Chief Commercial Officer of the Portland Trail Blazers, shares how the basketball team shifted the fan experience in response to challenges created by COVID-19. During the conversation, he covers how the team kept fans connected to players in the NBA’s 2020 bubble, how the team is approaching empty seats this season, and storytelling tips. He also shares his past experiences at Chief Marketing Officer and Chief Innovation Officer at the organization.